AI power analytics startup PredictiVu has announced that it is raising $1.5 million in a pre-seed funding round led by Market Xcel Data Matrix and Infobridge Asia, backed by Nomura Research Institute. The business-to-business tech startup plans to use the capital for product development, enhance its existing AI capabilities, and diversify its product line.
Kunal Sarkar, Vice President, PredictiVu, said, “We are delighted to have such a large group of investors supporting us on our mission. This will help us add more AI/ML capabilities to our product line and provide personalized, accurate real-time insights to our partners. He further added, ‘Corona has completely changed consumer behavior and has intensified the need to fast-track insights for the highly competitive offline smartphone retail market.
Kunal Sarkar further added, “We will continue to adopt a unique discovery approach and make BI insights delivery seamless for brands, retailers and marketers. With new mergers and major smartphone companies looking to double their offline presence, offline retail will dominate smartphone sales in the coming months and marketers will seek closer and deeper insights to harness its internal growth potential. We will bet big on that.
PredictiVu addresses marketing’s existing data latency and data silo challenges by providing marketing leaders with real-time business intelligence insights up to 10 times faster than traditional methods. Its flagship product is Dynamic Marketing Optimizer (DMO), a centralized next-generation AI-powered data visualization tool that can analyze data insights up to 90 percent faster.