Startups often create ‘pitch decks’ to present their new business or startup to potential angel investors or venture capitalists for their company. Pitch Decks typically consist of 15-20 slides in a PowerPoint presentation and are intended to present the company’s products, technology and team to investors.
Raising investments from investors is difficult and time-consuming for startups. That’s why it is important that a startup creates a great investor pitch deck by conveying an engaging and interesting story. Several big investors, including Mar Hershenson, co-founder of well-known venture capital firm Pear VC, have shared some important tips for building a better pitch deck.
In Pear VC’s ‘Lessons on Crafting Pitch Decks’, three points have been described as very important. The first is to be personal, the second is to be data driven and the third is to transform that first meeting. Venture capitalist Mar Hershenson shared his views, saying, “I can tell from a seed perspective that I personally like data-driven CEOs a lot. When I ask for additional data, maybe retention and the installer will immediately get the data back to you’. According to Mar Hershenson, such a person is running his business better.
2/“I can tell you from a seed perspective, I personally love data-driven CEOs. When I ask for additional data, maybe retention, and the founder gets back to you immediately. I’m like, “Wow, great! This person is running their business with numbers. – @MarHershenson
— Pear (@pearvc) November 4, 2021
From Mar Hershenson’s perspective, a startup owner should present investors with better data handling. Mar Hershenson started Pear VC with Pejman Nozad. Mar Hershenson, who has also taught engineering, has also made it to the list of famous magazines and web portal Forbes’ ‘The Midas List 2021’ for the first time this year.
Investor Mercedes Bent commented on Pitch Deck’s suggestion that the two sentences at the beginning of a given presentation are the best originality about why you want to talk to that person in particular. Investor Saba Karim said, ‘What the founders forget is that the goal of the pitch deck is just to get the meeting, and the goal of the meeting is to get the additional interview meeting. The pitch deck is the entry point to everything that happens afterwards’.
It should be noted that even famous and experienced investors are of the opinion that Pitch Deck should not be made more than 15-20 slides. If you feel you need to add more information, include it as an addendum. A Forbes article also recommends sending a pitch deck in PDF format to potential investors before the meeting. Plan to have a demo of your product as part of an in-person presentation as well as share your views with your investors in a compelling, memorable and interesting way that reflects your passion for your startup.