Amazon has launched a video streaming service called ‘miniTV’ on its shopping app. This streaming service is a free service available only in India for now. On this free video streaming platform for Amazon shopping app users, comic videos from web series to major content creators and studios will be available for entertainment.
Amazon’s service is currently only available on Android mobile and will be expanded to Amazon’s iOS app and mobile web in the coming months. According to Amazon, ‘miniTV’ will host non-exclusive content as well as curated content and will include productions like The Viral Fever and Pocket Aces as well as creators like Ashish Chanchalani, Akash Gupta and Sejal Kumar.However, these creators already have their own channels on YouTube and also publish reels on their Instagram. In such a situation, it will be interesting to see how much it will be able to attract users on ‘miniTV’. The free video streaming service on Amazon’s ‘miniTV’ can also become a center of attraction for creators who create better content on a low budget on the OTT platform.
Amazon’s ‘miniTV’ is ad-supported, it will not have exclusive content. Along with ‘miniTV’, Amazon’s shopping app is close to becoming a super app. Where users can see content as well as shopping.